Twin Cities · Wellness & BH

People operations for wellness and behavioral health businesses.

Fractional HR & People Ops so you can focus on what you built — not paperwork, compliance anxiety, and people problems you never signed up for.

Serving

Yoga StudiosPilates StudiosFitness CentersWellness CentersMassage PracticesMental Health PracticesBehavioral Health Practices

You built something people love.

Then you hired a team. Now you're handling hiring headaches, staff conflict, and compliance questions you never prepared for. You didn't start a studio to become an HR department.

01

No real HR foundation

You're operating on gut feel and memory. When something goes wrong — a difficult termination, a staff conflict — there's nothing to point to.

02

Compliance you're not sure about

Are your instructors or therapists properly classified? Do you have the right policies? These aren't hypothetical risks — they're active enforcement areas.

03

Losing good people

High turnover in wellness isn't inevitable. But without intentional hiring, onboarding, and culture infrastructure, you're always starting over.

Not sure about your worker classification?

Free IC check for instructors. Free therapist classification analyzer for mental health practices.

The Difference

This is where SMC People Strategies comes in.

Fluency

Wellness & behavioral health fluency

I'm not a corporate HR consultant who learned your industry from a manual. I understand the instructor dynamic in studios and the 1099 therapist crisis in mental health practices — and what kind of HR actually fits each environment.

Partner

A real partner, not a vendor

Fractional means I'm embedded in your business on an ongoing basis — not billing per project. I know your team, your history, and your goals. Available when you need me.

AI-Powered

AI-powered efficiency

65 purpose-built HR tools handle the drafts, compliance checks, and employment law analysis. Policy drafts, handbooks, severance agreements, investigation guides — in minutes, not days. Enterprise-quality HR at a fraction of the cost.

Services

Built for where you are right now.

All engagements start with a free 30-minute discovery call. Project work — handbooks, HR audits, HRIS setup — is also available outside of retainer.

Essentials

Build your HR foundation

$1,000 – $2,000/month
  • On-call HR advice & guidance
  • Policy & compliance review
  • Job posting + offer letter templates
  • Basic employee handbook review
  • 6–8 hours/month
Get Started
Approved

Growth Partner

Your full fractional HR partner

$2,000 – $3,500/month
  • Everything in Essentials
  • Employee handbook (create or rebuild)
  • Onboarding process design
  • HR tech setup (Gusto, Rippling)
  • Hiring support & interview frameworks
  • 12–15 hours/month
Get Started

Operations Partner

HR for scaling & multi-location

$4,000 – $6,500/month
  • Everything in Growth Partner
  • Culture & retention strategy
  • Manager coaching
  • Wellness program design
  • Multi-location HR support
  • 20+ hours/month
Get Started

Select a plan to bring it forward

Tracy, founder of Cultivate People Co.

Subject: Fractional HR

An HR partner who actually gets your world.

I've spent years inside small businesses as an HR generalist — handling hiring, compliance, onboarding, policy, conflict, and everything in between. I know what it looks like when a team has no infrastructure, and I know how to build it in a way that actually fits the business.

I'm also embedded in the Twin Cities yoga and wellness community. I understand the culture, the kind of people drawn to wellness work, and what HR actually serves that environment — versus what feels foreign and corporate.

That combination is rare. And it's exactly what small wellness businesses need.

See Also
  • → 8+ years HR experience
  • → Twin Cities, MN based
  • → Embedded in the wellness community
How It Works

Simple to start. Stays simple.

No. 01

Discovery Call

Free 30-minute conversation about where you are, what's not working, and what your team actually needs.

No. 02

HR Audit

I review your current state — compliance gaps, policies, processes, hiring practices — and give you an honest picture.

No. 03

Custom Plan

We build a retainer plan that matches your needs and budget. No one-size-fits-all package forced on your business.

No. 04

Ongoing Partnership

I'm available when you need me — for daily questions, hiring decisions, tricky situations, and proactive improvements.

The Toolkit

65 AI-powered HR tools, included with every engagement.

From hiring to offboarding — jurisdiction-specific drafts, compliance checks, and employment law analysis, all in one place. Tracy reviews, refines, and advises on everything you generate. Pick a drawer below to browse.

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Get in Touch

Let's start with a conversation.

Book a free 30-minute discovery call — or send a message and I'll be in touch within one business day.

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Free 30-minute discovery callNo commitment requiredServing the Twin Cities metro

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Free 30-minute call · No commitment required

Ready to build the people foundation your business deserves?

Start with a free 30-minute discovery call. No pitch, no pressure — just an honest conversation about what your business needs.

Book a Free Discovery Call